by Bruce Turkel | Mar 22, 2020 | Branding, Building Brand Value
People To Help You Cope With the Coronavirus Crises. The Coronavirus outbreak has given new meaning to the term, “It’s not what you know, it’s who you know.” And thanks to Coronavirus we’re all dealing with the “new normal.” But pretty soon we’ll just call it...
by marketing.bruceturkel | Dec 31, 2019 | Keynote speaking
Depending on when you read this post, it’s either New Year’s Day, about to be New Year’s Day, or a day or two past New Year’s Day. That simply depends on when Amazon Web Services’ algorithm chose to send you this email and when you chose to open it and read it....
by marketing.bruceturkel | Oct 30, 2019 | Branding, Marketing & Advertising
Back in the not-so-distant dark days of Web 1.0, I belonged to a group of entrepreneurs, engineers, and marketing types called The Internet Users Group. We would meet once every couple of months in San Francisco and talk about the emergence of the Internet and what it...
by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation...
