by Bruce Turkel | May 3, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did I Do the Right Thing? Last week I posted a blog entitled, Prince – The Brand. The article summarized Prince’s career and then talked about his brand developed across the 40+ years Prince was in the music business. My simple point was that even though Prince...
by Bruce Turkel | Mar 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few months back I made a presentation on Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people furiously scribbling notes. When I finished a bunch of hands shot up. A nervous middle-aged man in a green and white...
by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I WANT SOMETHING NO ONE’S EVER...
by Bruce Turkel | Sep 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you have a business idea that you think about incessantly? Do you noodle it around until you’ve looked at it from every possible angle? Do you obsess over every detail, agonize over every possible eventuality? Or maybe you already run a business or a division or a...
by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
