by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who's got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.” “Sure...
by Bruce Turkel | Aug 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Write a Book. My mom has lived on Miami Beach since before I was born. She still lives less than a mile from where I grew up. Every few weeks my mom gets together with her friends and goes to lunch or to the botanical gardens. The friends have known each other – and...
by Bruce Turkel | Jun 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Value of branding.While I try to maintain this discussion on the powerful value of branding, some days I simply don't have anything to write about. It doesn't happen often, mind you. But now that I've religiously posted at least one blog post every week since 2007...
by Bruce Turkel | Jun 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Motivation – Do You Know Yours? We've spent a lot of time talking about brands and how to build them. What I'm finding is that in order to create a good brand for our clients, we find it important to understand their brand motivation. In other words, why do so...
by Bruce Turkel | Aug 4, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Think about the things that you want to change in your life – drop some weight maybe, or get in shape? Perhaps you want to write a book, start saving for retirement or learn to play a musical instrument or another language? Truth is you already know how to get things...