by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Aug 29, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling Books.Selling books has gone from “If you build it they will come,” to “If you write it, will they come?” It used to be that if you wrote a book people would read it. After all, there weren't that many books out there to begin with and there weren't that many...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI'm sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I'm in a brand new American Airlines 777-300 in business class seat 13D. I've got in-air Internet access, a bottomless...
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren't. Disintermediation is eliminating markets, making certain skill sets...
by Bruce Turkel | Dec 22, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bah Humbug. Pardon me for being a skeptamist, but does anything say, “I did as little as possible” more than a generic e-mail holiday greeting? I just received this one (amongst many) and am reprinting its touching message here in all its insipid entirety to make my...