BRUCE’s BLOG
Monday Marketing Minutes – What Are the Icons That Make People Think About You
https://youtu.be/-jViSc_zz8Q
Why is your Brand Like the Best Croissants in the World?
My friend Naomi owns my favorite breakfast spot — the Madruga Bakery...
Monday Marketing Minutes – What Skills Are You Providing to Your Customers?
https://youtu.be/SvdAaFh5z80
Things I Don’t Like
Things I Don’t Like. In No Particular Order. I don’t like when...
Monday Marketing Minutes – Get Your Message out and People Will Find About You
https://www.youtube.com/watch?v=ZJKJqXrS1fk&feature=youtu.be
Please Do Me a Favor
Are you familiar with the psychological phenomenon called the...
Monday Marketing Minutes – Your Passion Is the Key to Building Your Brand
https://www.youtube.com/watch?v=zgfg7GnNxtM
How to Build Value
An article in AdWeek Magazine titled “The Survivors” promised to...
Monday Marketing Minutes – Give Your Customers an Opportunity to Experience What You Do for Them
https://youtu.be/uljqz7Uvj4U
Remove the Cuss from Customer Service
It’s not the most attractive image, I know. But I got up from the...
Monday Marketing Minutes – Make Sure People Know What It Is You’re Doing
https://youtu.be/CL_2eezuP6U
Anyone with Money Can Restore a Car, but No One Can Make It Original Twice.
Regular readers of this blog know I’m an unabashed car fanatic. As a...
Monday Marketing Minutes – Think About What Your Brand Means to Other People
https://www.youtube.com/watch?v=cWqGaRGLiJM&feature=youtu.be
Your Brand Value VS. Your Value Proposition
Because I believe so strongly in making my brand All About Them, I...
Monday Marketing Minutes – Always Look for the Value in Your Problem
https://youtu.be/ACfsId3v-U8
Feeding the Hand That Bites You
In 1984 IBM’s share price skyrocketed and they were the darling of...
Monday Marketing Minutes – The Biggest Brands Pay Attention to Smallest Details
https://www.youtube.com/watch?v=1f4PCL2s6k8&feature=youtu.be
The Best Mechanics Don’t Work on Cars
My mechanic has built a great brand and an enviable business. He...