BRUCE’s BLOG
Monday Marketing Minutes – Make Sure People Know What It Is You’re Doing
https://youtu.be/CL_2eezuP6U
Anyone with Money Can Restore a Car, but No One Can Make It Original Twice.
Regular readers of this blog know I’m an unabashed car fanatic. As a...
Monday Marketing Minutes – Think About What Your Brand Means to Other People
https://www.youtube.com/watch?v=cWqGaRGLiJM&feature=youtu.be
Your Brand Value VS. Your Value Proposition
Because I believe so strongly in making my brand All About Them, I...
Monday Marketing Minutes – Always Look for the Value in Your Problem
https://youtu.be/ACfsId3v-U8
Feeding the Hand That Bites You
In 1984 IBM’s share price skyrocketed and they were the darling of...
Monday Marketing Minutes – The Biggest Brands Pay Attention to Smallest Details
https://www.youtube.com/watch?v=1f4PCL2s6k8&feature=youtu.be
The Best Mechanics Don’t Work on Cars
My mechanic has built a great brand and an enviable business. He...
Monday Marketing Minutes – How Have You Converted Your Business?
https://youtu.be/4xnNCpWBzxA
Smart People, Stupid Brands
Patagonian Tooth Fish was considered by-catch trash fish until 1977...
Monday Marketing Minutes – Even the Little Details Matter
https://youtu.be/bOi5RDedslE
What’s the Big Deal About Creativity?
A few years ago, I visited Graceland, Elvis Presley’s home in...
Monday Marketing Minutes – It’s Not What You Think About It, It’s What Your Consumer Thinks About It
https://www.youtube.com/watch?v=2PCTJMA4anE&feature=youtu.be
Do you Want to be Famous or do you Want to be Rich?
A friend and I spent some time talking about her business. The next...
Monday Marketing Minutes – Point 7 of Building Brand Value – Repeat, Repeat, Repeat
https://youtu.be/FdfFGIjj7W0
Make Your Scar Your Star
From an accounting point of view, the distinction between the assets...
Monday Marketing Minutes – What the Customers See Needs to Be Perfect
https://youtu.be/nnHRRAidHPs
Lessons from the Tar Pit
After finally figuring out he was hopelessly mired in the sticky tar...