by marketing.bruceturkel | Aug 28, 2019 | Building Brand Value
My friend Naomi owns my favorite breakfast spot — the Madruga Bakery in Coral Gables, right across the street from the University of Miami. The best croissants in the world The Madruga Bakery serves the best croissants I’ve ever tasted, including ones I’ve oohed and...
by marketing.bruceturkel | Aug 21, 2019 | All About Them, Building Brand Value
Things I Don’t Like. In No Particular Order. I don’t like when people wearing earbuds or iPods approach smiling because of what they’re listening to, not because they’re happy to see me. I don’t like not picking people up at the airport simply because it’s easier to...
by marketing.bruceturkel | Aug 14, 2019 | Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person....
by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by marketing.bruceturkel | Jul 3, 2019 | Branding
My mechanic has built a great brand and an enviable business. He started working in a Porsche shop when he was a teenager. After he learned his craft and paid his dues, he opened Scott Finlay Motorsports to specialize in the German sportscars. Over the years as his...
