by Bruce Turkel | Jun 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Motivation – Do You Know Yours? We’ve spent a lot of time talking about brands and how to build them. What I’m finding is that in order to create a good brand for our clients, we find it important to understand their brand motivation. In other words, why do so...
by Bruce Turkel | May 9, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Create A Name.When I was a kid I worked in one of my parents’ restaurants. We sold pizza and hotdogs and sodas and soft serve ice cream. On the weekends at the busier stores we were go go go from open to close, handing food across the counter and grabbing bills...
by Bruce Turkel | May 3, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did I Do the Right Thing? Last week I posted a blog entitled, Prince – The Brand. The article summarized Prince’s career and then talked about his brand developed across the 40+ years Prince was in the music business. My simple point was that even though Prince...
by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my way And...
by Bruce Turkel | Apr 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand strategies for fun and profit. Hospitals can learn a lot from restaurants. Even though it’s a silly stretch to point out that the words hospital and hospitality share the same linguistic root, the parallels remain strong. In any service business, especially ones...
