by Bruce Turkel | May 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Key To Building Your Brand. “I blew out my flip flop, Stepped on a pop top; Cut my heel, had to cruise on back home.” Those aren’t just some of the lyrics to Jimmy Buffett’s 1977 song Margaritaville. They contain the secret message to his stellar success in music...
by Bruce Turkel | May 16, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you know where good ideas come from? Don’t feel bad, I don’t either. Surprising, perhaps, considering I’m responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like the blind...
by Bruce Turkel | Apr 25, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Self-Referencing Criteria You know the old story: Four blind Indian Fakirs are wandering down a path through the jungle when they bump into something blocking their way. The first Fakir grabs hold of what he thinks is a tree trunk. “We have wandered off the path into...
by Bruce Turkel | Apr 4, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When is Enough Enough? The table Jimmy Buffett was sitting at was off to the side of the dining room but not really private. After all, most of the diners at Joe’s Stone Crab Restaurant are there to see and be seen. Tables are placed to accommodate their wishes....
by Bruce Turkel | Mar 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Monetize talent.Vincent Van Gogh died broken and penniless. He could not monetize talent. Takashi Murakami figured out how to monetize talent. He makes big money selling cartoonish figures and licensing his outrageous designs for $5,000 limited edition Louis Vuitton...
