BRUCE’s BLOG
Change Yourself.
Click HERE if you’d rather watch the video. There is a person in my...
I Don’t Eat Meat. But I’m Not a Vegetarian.
Click HERE if you’d rather watch the video. Merriam Webster’s...
How To Go Viral.
Going viral is the holy grail every modern marketer chases.
There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral.
Here are some techniques you can try.
1. Make your content as captivating as possible
2. Create something so entertaining people feel compelled to share it
3. Make your message so provocative people have to pass it on
4. Answer a question that’s on everybody’s lips
5. Tie into a personality or an issue that’s so up-to-the-minute that it commands infinite interest, or
6. Create an image or performance no one’s ever seen before that they can’t turn away from.
But sadly, there are two problems with operationalizing this list:
1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And,
2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace?
As the old saying goes, “if it was easy, everyone would do it.”
So how do we do it? By being honest with ourselves about what who we are, what we’re going through, and what problems we’re dealing with. You see, it’s very likely that if something is waking us up in the middle of the night, it’s keeping lots of other people awake too.
And if it’s keeping so many people up at night, it stands to reason that lots of people will want to hear about it..
Why You Need to Hear the Periodic Table’s story…
Whenever someone mentions “The Periodic Table,” my eyes glaze over like they did in 11th grade chemistry class. But last week at the Griffith Observatory in Los Angeles I learned why The Periodic Table’s story is exactly what we need to know about to feel good today.
The REAL Real Reason Everyone is Quitting Their Jobs.
https://youtu.be/cWAxHD6y_0A Click HERE if you’d rather watch the...
Do You Run in the Rain?
Nobody starts running in the rain. But if you’re out running and it starts to rain, well, that’s kind of nice. It’s kind of refreshing. I mean, you’re already soaked anyway. But I am not actually talking about running in this video. Choosing to run in the rain is a metaphor for the things you choose to do — or not do — in your life.
Answering “Is That All There Is?”
My goal is for you to see the way people changed their lives so you can see how to change yours. Some people will show you what to do. Some people will show you what not to do. But they will all show you how to change your life for the better. So, the next time you ask, “Is that all there is?” you’ll know how to get the life you want, no matter what that life might be.
It’s Alive!! It’s Alive!!
Some of us work hard and achieve our dreams; We grow a business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted – the market changes, a health crisis intervenes, we make a mistake, we fail despite our best efforts. Sometimes we even reach our destination and then get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”
10 Secrets to Being a Successful Writer.
Groucho Marx said it best: “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” If you’ve got a book inside of you, you need to get it out because it’s too dark to read inside of you, too.
How to Have a Perfect Communication.
To improve your business and your life, it helps to understand the idea of “Correlation does not imply causation.” How many things do you do because you believe they cause a specific result even though you have no empirical evidence to confirm your assumptions?
What Do You Think?
The title of my new book is “Is That All There is?” and the concept of the book is simple; it’s about people like you and me who reach a level of professional success and then change our lives.
How to get what you want.
You can’t GET what you want until you KNOW what you want. I’ve spent the last two years interviewing successful people to figure out how to do that.
Get Back to Where You Once Belonged.
If you’ve been waiting for the time to reinvest your time, money, and effort in building your business and pursuing your customers, now’s the time to do it. Because the world is back, and you should be too!
What’s Your Best Chance for Success Today?
To improve your business and your life, it helps to understand the idea of “Correlation does not imply causation.” How many things do you do because you believe they cause a specific result even though you have no empirical evidence to confirm your assumptions?
When You’re Explaining, You’re Losing.
If you build a better mousetrap, the world WILL NOT beat a path to your door. You’ll just wind up with a whole lot of dead mice.
What would you do if you weren’t doing what you’re doing?
What would you do if you weren’t doing what you’re doing?
And what would it take for you to do whatever it is that you’d rather be doing?
You Are Surrounded by Scams.
You are being manipulated by unethical newsmakers who exaggerate conditions and exacerbate problems in order to promote specious solutions for which – SURPRISE SURPRISE – their clients, con artists or candidates claim to offer solutions.
The Purpose of “Lather, Rinse, Repeat.”
Catalytic mechanisms influence what you do, what you are going to do, and how you are going to do those things.