BRUCE’s BLOG
How To Recreate Your Career.
Instead of recreating your entire life, why not take a good look at what has come before and figure out how you can make simple changes and modifications to build something that works for you?
How to Build Brand Value
The question this post answers is: “How can I build great relationships to improve my business and my brand?”
Have You Gotten Into Clubhouse Yet?
Eight years ago Paul Davison was scooping ice cream at SXSW. Today...
The Persuasion Business Sucks.
You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
The Meta Message of Super Bowl LV.
If you want to discover your next great idea and find the team to help you accomplish it, just click HERE. Because as Bruce Springsteen said, “The very soil we stand on is common ground.”
I Want to be Dorie Clark.
To join me and listen to Dorie Clark, just tune in to our LinkedIn Live conversation.
The Enormous Value of First Principles
We look to complicated solutions to demonstrate virtuosity. But based on First Principles, it’s often a mastery of the basics that leads to exceptional results.
Show Me Who You Know…
A friend of a friend (really, I don’t know her) was scrolling...
The Winners Write The History
We almost never hear the tales of the defeated, only the winners. We barely ever get the opportunity to learn from others’ mistakes; instead we wind up trying to emulate the paths taken by the victorious. No one promotes tales of woe, only cries of success. After all, what myth, what movie, what legend, what saga would excite audiences with stories of failure and loss?
Great Is The Enemy Of Good.
The fantastic lead singer and guitar player in our band was...
I’m Kind of Blown Away By This…
What’s odd is that we all know consumers, clients, and customers value reliability. Yet we communicate in a way that leaves our contacts wondering what we meant.
Why I Love The Holidays.
I love the holidays. That’s probably not such a unique...
Grasping Victory From the Jaws of Defeat.
The descriptions for opportunities also being threats are legion: One person’s ceiling is another’s floor; One person’s trash is another’s treasure; One person’s meat is another’s poison; One person’s pleasure is another’s pain; One person’s loss is another’s profit; A thing which is a sin to one is a blessing to another.
Which one of these descriptions fits your next opportunity? After all, as the second footwear salesperson learned at the beginning of this post, if the shoe fits, wear it.
Who Your Client is. And Isn’t.
For the past 700-something newsletters we’ve shared, I have tried to...
What is Thanksgiving All About?
What is Thanksgiving all about? Forget the turkey and the stuffing,...
Do You Think With Your Heart or Your Liver?
Are you a consultant, a professional, a coach or a service provider...
Don’t Buy The Car. Buy The Seller.
There’s an old line in the classic car business worth thinking...
Analog Activities In A Digital Age.
People used to sit on the porch or in the parlor and play musical...