BRUCE’s BLOG
The Experience and Purpose of Being Alive
Think of a time when you felt 100% alive and undistracted – a time when you were really in the zone. The way you choose to define your life’s purpose is completely up to you. Your lack of satisfaction, desire for change or even what’s commonly referred to as your ‘midlife crises’ can happen anytime. Life exists to be enjoyed. The most important way to do that is…
Is Your Purpose To Buy Less and Spend More?
None of us want to admit it. But deep inside most of us know our own consumerism is a large part of our purpose, self-image, and self-worth. Why is this?
You’re A Pro.
Now is the time to move, the time to act, the time to make something happen. Now is the time to prove that the show must go on. Now is the time to prove that you’re a pro!
New Normal Now Normal No Normal?
As our lives and our economy continue to open up, are you and your business in the New Normal, the Now Normal or the No Normal?
Rachel Hollis’ Decline. And You.
What does Rachel Hollis’ fall from grace have to do with you and your business?
As Individual As You Are…
Why do we spend so much time talking about things our clients don’t care about instead of what they do care about?
The Convenience of Convenient Speech.
In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.
Value Follows Function.
Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?
Be Interested.
When you’re looking for differentiation, remember that making a fundamental association between what you care about — the people around you—and what they care about — is what sets you apart.
Is It The Beginning Of The End Or…
Big changes are on our horizon. They’re coming our way whether we’re ready for them or not. Which means now is your best opportunity to search for certainty in uncertain times.
There Are Only Business Problems…
“There are no marketing problems, there are no finance problems, there are no accounting problems, there are only business problems.”
The Spring Equinox. Balance. And You.
In the old days, before CORONA and also before the Internet, it was easy to keep your personal and professional lives separate. But today, technology, social media, work habits, and our reaction to the pandemic all conspire to force our lives together. The real opportunity for all of us is to look at the benefits of combining our lives while we improve both of them at the same time.
Extraordinary Times. Extraordinary Efforts.
Click HERE if you’d rather watch the video. This week’s breaking...
How To Recreate Your Career.
Instead of recreating your entire life, why not take a good look at what has come before and figure out how you can make simple changes and modifications to build something that works for you?
How to Build Brand Value
The question this post answers is: “How can I build great relationships to improve my business and my brand?”
Have You Gotten Into Clubhouse Yet?
Eight years ago Paul Davison was scooping ice cream at SXSW. Today...
The Persuasion Business Sucks.
You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
The Meta Message of Super Bowl LV.
If you want to discover your next great idea and find the team to help you accomplish it, just click HERE. Because as Bruce Springsteen said, “The very soil we stand on is common ground.”