BRUCE’s BLOG
How Competent Are You Really?
Do you think you’re smarter or more talented than the people around...
Ship Happens.
There are at least 301 words with 11 or fewer letters in the English...
Reality and Madness. Sadness or Euphoria.
I think that Billy Joel is one of the greatest songwriters in modern...
How You Can Write A Book.
You know the old joke: How do you get to Carnegie Hall? Practice,...
What Does a Beautiful Lake Have to do With Your Business?
Is Your Brand Racist or Racial?
Recently all of these storied brands have come under protest and...
The Psychologist’s Fallacy and Your Business.
Back in 1996 I was browsing the shelves of a bookstore (remember...
What Is An Interrobang?!
What is an interrobang? Go ahead, I’ll give you a minute to rummage...
What Does a Grain Silage Have to do With Your Business?
What Really Happens if You Build a Better Mousetrap?
We’ve all heard the old saying, “If you build a better mousetrap the...
Today’s Marketing Minute – What does a starfish have to do with your brand?
Don’t Bore Us. Get to the Chorus.
Berry Gordy Jr., founder of Motown Records, was a notoriously...
Don’t Race What You Can’t Replace.
Don’t Race What You Can’t Replace. When I was in my early 30s, I was...
Today’s Marketing Minute — What do dolls in trees have to do with your brand?
The Power To Get Things Done.
It’s time to be honest with yourself. You know all the things you’ve...
Today’s Marketing Minute – Why is Your Business Like a Spiky Ciba Tree?
You Don’t Know What You Got ‘til it’s Gone.
Joni Mitchell summed up today’s zeitgeist in her 1970’s release,...
The Responsibility of Privilege.
The Responsibility of Privilege. When I go for a jog early in the...