by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by Bruce Turkel | May 17, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Positioning. Positioning Brands. Have you seen someone wearing a down jacket made by The North Face lately? Perhaps you noticed – and wondered –why their logo was not embroidered in the usual spot over the left front breast pocket. Instead The North Face logo is...
by Bruce Turkel | May 3, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did I Do the Right Thing? Last week I posted a blog entitled, Prince – The Brand. The article summarized Prince's career and then talked about his brand developed across the 40+ years Prince was in the music business. My simple point was that even though Prince...
by Bruce Turkel | Apr 25, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Prince passed away last week and the whole world mourned. Even my mom called to ask what I thought of Prince and his music. Of course everyone was surprised by Prince's untimely death. He didn't appear to be a troubled soul like Kurt Cobain. He hadn't been battling...
by Bruce Turkel | Mar 28, 2014 | Uncategorized
I love daring and bold concepts, especially when they work. Recently I was introduced to The SEED Foundation. 17 years ago SEED's founders looked at the expensive elite boarding schools available to privileged kids and thought, hmmm… “Why shouldn't there be FREE...
