BRUCE’s BLOG
Rachel Hollis’ Decline. And You.
What does Rachel Hollis’ fall from grace have to do with you and your business?
As Individual As You Are…
Why do we spend so much time talking about things our clients don’t care about instead of what they do care about?
The Convenience of Convenient Speech.
In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.
Value Follows Function.
Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?
Be Interested.
When you’re looking for differentiation, remember that making a fundamental association between what you care about — the people around you—and what they care about — is what sets you apart.
Is It The Beginning Of The End Or…
Big changes are on our horizon. They’re coming our way whether we’re ready for them or not. Which means now is your best opportunity to search for certainty in uncertain times.
There Are Only Business Problems…
“There are no marketing problems, there are no finance problems, there are no accounting problems, there are only business problems.”
The Spring Equinox. Balance. And You.
In the old days, before CORONA and also before the Internet, it was easy to keep your personal and professional lives separate. But today, technology, social media, work habits, and our reaction to the pandemic all conspire to force our lives together. The real opportunity for all of us is to look at the benefits of combining our lives while we improve both of them at the same time.
Extraordinary Times. Extraordinary Efforts.
Click HERE if you’d rather watch the video. This week’s breaking...
How To Recreate Your Career.
Instead of recreating your entire life, why not take a good look at what has come before and figure out how you can make simple changes and modifications to build something that works for you?
How to Build Brand Value
The question this post answers is: “How can I build great relationships to improve my business and my brand?”
Have You Gotten Into Clubhouse Yet?
Eight years ago Paul Davison was scooping ice cream at SXSW. Today...
The Persuasion Business Sucks.
You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
The Meta Message of Super Bowl LV.
If you want to discover your next great idea and find the team to help you accomplish it, just click HERE. Because as Bruce Springsteen said, “The very soil we stand on is common ground.”
I Want to be Dorie Clark.
To join me and listen to Dorie Clark, just tune in to our LinkedIn Live conversation.
The Enormous Value of First Principles
We look to complicated solutions to demonstrate virtuosity. But based on First Principles, it’s often a mastery of the basics that leads to exceptional results.
Show Me Who You Know…
A friend of a friend (really, I don’t know her) was scrolling...
The Winners Write The History
We almost never hear the tales of the defeated, only the winners. We barely ever get the opportunity to learn from others’ mistakes; instead we wind up trying to emulate the paths taken by the victorious. No one promotes tales of woe, only cries of success. After all, what myth, what movie, what legend, what saga would excite audiences with stories of failure and loss?